EF SKIN x Women’s Aid – We Donate 10% from Each Purchase
Although we must not deflect from the fact that COVID-19 is a terrible disease and an incredibly nervous time for many of us. An overlooked side of the COVID-19-enforced lockdown is the level in which domestic abuse has skyrocketed. In fact, according to the BBC, calls to domestic abuse helplines have increased by 49% within the past few weeks.
This shocking stat has influenced us to team up with Women’s Aid, a national charity working to end domestic abuse against both woman and children.
Who are Women’s Aid?
Throughout the past 45 years, Women’s Aid has been the face of influencing and coordinating responses to domestic abuse. This unique alliance of 180 organisations holds the largest database on domestic abuse where research and evidence are used to inform on their work. On top of this, Women’s Aid provides training, qualifications and consultancy to a range of agencies working with survivors.
Providing Digital Services During Lockdown
As many of us know, online services are imperative for a charity to continue their invaluable work during this lockdown. Women’s Aid has been at the forefront of charitable online services, with their model ensuring that women get the right response to domestic abuse and find the support in a way that suits them best.
Women’s Aid offers an online forum called “The Survivors’ Forum”, this allows women to seek peer-to-peer support from others who have shared experiences. Women’s Aid also offers an intuitive Live Chat Helpline, a Survivors’ Handbook and email service to ensure everyone can get the help they need.
Why is Women’s Aid Needed?
Women’s Aid is very concerned about women experiencing domestic abuse during COVID-19 and the lockdown measures that have been put in place. For many women, home is not a safe place as they are isolated with a perpetrator, greatly increasing the risk to survivors of domestic abuse which is also impacting their ability to seek support.
During this lockdown, Women’s Aid has been collecting information regarding the impact of the lockdown. Their Survivor Survey shows that abusers are using the lockdown to perpetuate abuse, which is escalating with time. 67% of survivors who took the survey have said it has got worse since the lockdown and over three-quarters of survivors have reported that the lockdown has made it harder for them to leave the abuser.
The EF SKIN & Women’s Aid Partnership
We’re delighted to announce that we have teamed up with this spectacular charity to donate 10% of sales from selected products directly to Women’s Aid. This includes our client’s favourite brands Alphascience, Omni by Esther, Effusion and AQ Skin Solutions.
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Although we must admit this is a very tricky subject for us to cover as it’s clear to see many women and children around the UK, and the world, are suffering from this lockdown which has pushed the abuse to levels not yet seen before.
We truly hope that our donations, from the help of our clients, can assist in the decline of domestic abuse that affects families across the entire UK.
What if you or someone you know is suffering from domestic abuse?
If you or someone you know is a victim to domestic abuse, we strongly recommend visiting their “I Need Help” section on their website where you can quickly find more information about actions to take, how to reach out to Women’s Aid and talk to survivors in their peer-to-peer online forum.
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